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Easter Bonanza... more than just chocolate

by Tanya Wasiuta


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With spring just around the corner and the big Easter Bank Holiday weekend soon upon us, we will see an increase in sales for eCommerce retailers especially those offering Gardening, BBQ and DIY items, so it’s safe to say that this is one key retail date not to be underestimated.

On average each person in Britain eats 9.5kg of chocolate per year and Easter probably covers half that figure for some. BUT, Easter is more than just chocolate eggs, it’s a money making event and with the British weather expected to be a washout it’s a great excuse to spend on-line.

So let’s delve in and see how you can exploit this seasonal trend:

Spruce it up:
Like any seasonal trend, you need to go with the flow and make themed changes to your website. Now we aren’t talking about a complete revamp… just a few little Easter themed bunnies and chicks so egg-cel yourself and attract those Easter buyers.

Bargain Hunt:
Bank Holidays and Sales are a match made in heaven…so jump on the bandwagon and offer promotions on particular Easter goods within your range and create incentives to turn browsers into buyers.

Offers a great opportunity to have a spring clear out to sell any excess inventory you have. Create a discounted section on your website to tempt and create a pull factor.


Be Social:
Take advantage of your social media channels to promote and communicate, given that people are more open to shopping and are more on the lookout for promotions during the holiday period. Add visuals to any promotions to catch the eye, persuade and ultimately drive traffic to your on-line store.

Now we all know there’s one downfall to bank holidays; deliveries can be affected, so make sure you warn your shoppers…after all a happy customer is better than an angry one, especially those that are expecting any Easter gifts to be delivered on time.

Use your delivery proposition as a pull factor to tempt browsers to BUY, and as a further push add messages like ‘Whilst stocks last’ to get those shopping carts brimming.

One final cracking tip:
eCommerce sales on the Tuesday after a Bank Holiday increase by an average of 25% based on recurring trends from the previous two years….that’s definitely one egg-cellent tip to add to your basket to make your Easter bank holiday sales a bunny good one!

by Tanya Wasiuta on 31/03/2015

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