3EX.NET Enhanced For Amazon Seller-Fulfilled Prime Certification Programme
If you sell on Amazon, securing the infamous ‘buy box’ is the only show in town. Accounting for up to 50% uplift in sales over a standard listing, this position is hard-fought for and based on a number of factors including price, stock availability, service ranking and delivery options. Of critical importance is the Prime shipping option which is coveted by an ever-increasing legion of Amazon customers who pay an annual subscription for free and unlimited next day deliveries.
To qualify for Prime seller status, clients have previously channelled selected products into Amazon’s warehouses for fulfilment using the FBA service (‘Fulfilled by Amazon’). However, since July 2015 there has been an alternative option for those who trade across channels and prefer to consolidate their stock in one place. The SFP (Seller-Fulfilled Prime) certification programme enables retailers to make deliveries from their own warehouse under the Prime moniker with the same buy box benefits as FBA listings. Achieving this certification relies on super-slick warehouse operations and compliance with the technical requirements demanded by Amazon using their shipping logic and label.
We have recently enhanced 3EX.NET connectivity with Amazon to enable clients to comply with SFP and are already offering our fulfilment clients the option of trading on Prime. This augments existing functionality to manage listings, collect orders, confirm dispatches and automatically re-price items.
If you would like to find out more, please contact your account manager.
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