Merry eChristmas Infographic – The Impact of eCommerce at Christmas

For online retailers Christmas can account for up to 40% of annual sales. With such steep competition and pressure to convert customers, every eCommerce store should make sure they’ve got the basics covered. After all small changes can make a significant difference to revenue.

View the infographic below for a round-up of how eCommerce has grown over the last two festive seasons and some predictions for 2014. You’ll also find some useful takeaways that could impact your sales conversions and consumer decisions including the options you present for delivery and the importance of mobile.

Sources
bbc.co.uk/news/business-25671561
digitalstrategyconsulting.com/intelligence/2014/01/eCommerce_trends_in_the_uk_91bn_spent_online_in_2013.php
digitalstrategyconsulting.com/intelligence/2014/10/bumper_eCommerce_christmas_120_million_orders_predicted_for_december.php
econsultancy.com/press-releases/7842-a-third-of-online-retailers-not-ready-for-christmas
econsultancy.com/blog/64057-christmas-2013-eCommerce-stats-round-up-john-lewis-amazon-and-m-commerce
econsultancy.com/blog/11411-boxing-day-was-the-busiest-day-ever-for-eCommerce-in-the-uk-report#i.aow6od165ne52q
econsultancy.com/reports/christmas-2013-online-shopping-survey-report
econsultancy.com/reports/christmas-2012-online-shopping-survey-report
econsultancy.com/blog/64187-strong-mobile-performance-over-christmas-and-new-year-stats#i.aow6od165ne52q
mycustomer.com/news/why-christmas-day-arrives-month-early-uk-online-retailers
visaeurope.com/newsroom/news/mega-monday-uk-loves-eCommerce

by Gemma Tomlinson on 08/12/2014