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Our latest client is taking YouTube by storm.

by Tanya Wasiuta


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The latest in YouTube sensations comes from Carrie Hope Fletcher, an English musician, actress, writer and vlogger from London. Having previously released three singles, Fletcher has now taken to YouTube to connect with her audience. The channel titled ItsWayPastMyBedTime, boasts a fan base of over 550,000 subscribers and over 58,429,348 views, which is testament to just how popular she has become.

YouTube is amongst her growing social repertoire:

Thanks to her phenomenally popular YouTube channel, Carrie has somewhat become an ‘honorary big sister’ to hundreds of thousands of young people whom she has connected with. Having created a relationship with her audiences, in which they can turn to her for advice, friendship, and most of all, the knowledge that things will get better; Carrie has been able to create a safe and positive space for young people to connect and share their hopes and concerns on-line, and now in return she will share her most personal thoughts and experiences in her first book, ALL I KNOW NOW.

Carrie is proof that if you have a dream and a passion that anything can be achieved. And is now an inspiration to the younger generation given her own personal experiences:

Fame certainly runs in the veins for the Fletcher family as her sibling is none other than Tom Fletcher from McFly who are now part of the super group McBusted, with whom she has co-written a musical.

With her rising popularity and expansion into merchandise, Carrie knew that with all the hype and growing interest and to concentrate on growing her social presence; acting, musical theatre et el, she needed a helping hand to manage her merchandise range at The Hopeful Shop. Carrie has welcomed Exact Abacus on board to provide support with our in-house integrated and tailored fulfilment service, allowing total control and visibility over all back office operations.

From managing stock, to pick, pack and dispatch our fulfilment services automate all back office processes allowing Carrie to grow her business, all with our 3EX.NET LITE software at the heart of our working relationship.

by Tanya Wasiuta on 17/06/2015

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