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Perfection Beauty reveals its little fashion secrets

by Gemma Tomlinson


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No need to keep schtum, the secret is out!

Perfection Secrets directors Keith Mucklow and Karen Hursthouse have been supplying some of the UK’s leading high street fashion brands including Debenhams, Topshop, NewLook and ASOS, to name a few, for the past decade.

The expanding range of beauty enhancing solutions has been designed to fix fashion disasters covering all eventualities and occasions. From lingerie to shoe accessories Perfection Secrets keep their mission of bringing confidence and comfort to women at the heart of their products.

Most recently Karen and Keith’s vision turned to taking their brand online and direct to consumers. To do this they needed a robust eCommerce and erp platform to provide a home for the brand. Exact Abacus was chosen based on the capabilities of its 3EX.NET software and marketing support services.

As the company had no previous online presence, the partnership kicked off with brand scoping and concepts for the Perfection Beauty identity before website wireframes were presented. Once the front end development was underway, the back office set-up commenced, providing Perfect Beauty with order processing and stock control functionality as well as a fully content management site.

Since the initial website launch in August 2015, Exact Abacus has continued to support the brand with assets including website banners to reflect seasonality and trends, packaging incorporating the new brand identity for the full range and event marketing collateral.

Most recently Perfection Beauty is celebrating expansion in both European and North American markets as the range launched in 1,400 Claire’s Accessories stores across Europe and 388 Icing stores across the USA, Canada and Puerto Rico. As always Exact Abacus has supported the entry into these new territories by creating packaging designs in 11 different languages.

For more about Perfection Beauty visit their website

by Gemma Tomlinson on 25/10/2016

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