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Top Tips to increase your eCommerce sales this Mother’s Day

by Tanya Wasiuta


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Ching Ching…. Are you ready to take advantage of the 2nd biggest shopping day of the year? Yes that’s right Mother’s Day is only 4 days away and with shopping online for the perfect gifts getting bigger each year for online retailers take a look at these top tips to make sure you don’t miss out on this profitable celebration.

Get Social:
Facebook, Instagram or Twitter, get your Mother’s Day marketing campaign out there!
Inspire shoppers via innovative and highly engaging visual content including competitions and promotions to tempt those last minute buyers.
You’ll be taking advantage of the conversations and anticipation that already exist.

Use hashtags to join an already-building wave of interest is an obvious choice, but what about using your own hashtags? Now don’t make a ‘Hash’of it like Penguin Books who caused a storm with the #YourMum which escalated and trended into a barrel of jokes with ‘your mum’ is…. Your chance to create your own following and attract!

Email Marketing:
Let’s go back to being Old Skool with good old email marketing. It’s a great opportunity to make use of that email list that you’ve built up. Use engaging titles to captivate the recipients and offer last minute promotions. Reinforce the amount of shopping days left and why not include a gift guide, highlighting the best gifts to surprise your mum.

Discounted Delivery:
We all love a little incentive so what better way to tempt your potential buyers then by offering either discounted or Free Next Day Delivery offering reassurance for those last minute panic buyers that gifts will be received in time for the big day. Take advantage of what your competitors may not be offering, and see it as a great opportunity to get those online shopping baskets in overdrive!

So there you have it…a few simple last minute tips to cash in this Mother’s Day

by Tanya Wasiuta on 11/03/2015

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