10 tips to help on-line retailers sell more this Christmas

With the Christmas season fast approaching, competition will be fierce to grab the attention of those shoppers that will dictate whether you receive festive cheer of festive fear…. And with 45% of shoppers favouring to buy on-line over the festive period here’s a few top tips to take advantage over the Christmas season.

Tip 1: PLAN:

The festive season will always cause havoc and that much dreaded word stress. So Plan ahead, from planning your promotions to any paid marketing across social media in advance in order to help you take the festive season by storm.

Tip 2: CONTENT

Update your site content and PPC campaigns to target shoppers. Add keywords such as ‘Gifts for dad’ etc.

Tip 3: LANDING PAGE

Decorate your website like you would your tree, add a little bit of festive sparkle that will act as the hub to all your Christmas products content.

Tip 4: DELIVERY

Although you maybe sacrificing on margins, facing tough competition from similar retailers, means you’ll need to optimise your delivery strategy to remain competitive… and FREE delivery is always a winner! Always make prominent the last delivery date, to ensure shoppers receive their purchase on time.

Tip 5: SOCIAL MEDIA

Getting yourself noticed is essential over the Christmas period and what better way to do it then with social media. A great opportunity to launch a competition across your social media to engage your audience

Tip 6: EMAIL MARKETING

From those subscribers that have signed up to your newsletter to those have previously purchased something from you…make use of that emailing list you have and send out advanced emails with catchy subject lines “Top Gifts…” Instil urgency and evoke them to buy

Tip 7: STOCK-ING UP

Order enough stock to cater for demand… or introduce drop shipping. After all you don’t want to be a scrooge and disappoint your customers.

Tip 8: RETAIL DATES

Take advantage of a host of key retail dates from Black Friday to Cyber Monday offering a host of opportunity to cash in, in the lead up to Christmas.

Tip 9: 12 DAYS OF PROMOTION

entice those customers to buy, give them a reason to choose you rather than a competitor, share on your website, post on social media a different offer over a 12 day period. Offer discounts on: Free Shipping/ Free Gift/ Promotional Discounts, give customers a reason to keep checking back to increase chances they’ll buy something.

Tip 10: M-Commerce

Shopping for many consumers is all about convenience… from browsing the web on their
mobile and tablet, make sure your website is mobile optimised, offering the best user experience you can to increase website conversions, 47% of Black Friday sales attributed from mobile devices.

by Tanya Wasiuta on 23/11/2016