Our 7 favourite ecommerce blogs that you should be following

It’s important when running an eCommerce business, no matter what you sell, to be aware of the eCommerce industry and the latest trends and developments.

There’s a number of ways you can do this, go to conferences, meet ups, podcasts, magazine subscriptions, and twitter but arguably the best way to keep up with your industry will be through blogs.

The problem is there are millions of blogs out there and many aren’t very informative at all, although, highly entertaining. So how do you know which ones are worthwhile to keep you inspired and at the forefront of eCommerce? We’ve provided a shortlist to get you started…

 

1. A Better Lemonstand

www.abetterlemonadestand.com

Richard Lazazzera is an entrepreneur himself and guides us through his own journey, building up his eCommerce business and what he has learned along the way.

A few of our favourite articles:

• Behind The Scenes Of A 6 Month Old eCommerce Business
• How to find a product to sell online the definitive guide
• Entrepreneurs new years preparation stack

 

2. Shopify’s Blog

www.shopify.co.uk/blog

We feel this is one of the most informative blogs out there. Filled to the brim with useful information and mainly aimed at entrepreneurs this blog takes you through every aspect of eCommerce.

A few of our favourite articles:

• 5 ways to take charge of your eCommerce customer service
• The ultimate DIY guide to beautiful product photography
• The 10 step local SEO audit that you can do on your own

p.s Did you know our software integrates beautifully with Shopify? Read more here.

 

3. Kissmetric’s Blog

blog.kissmetrics.com

Kissmetrics are marketing gurus who help you discover who your customers are and what they’re doing, but they also provide a abundance of advice on how to get the most out of your marketing strategy on their blog.

A few of our favourite articles:

• How To Create Headlines That Get Clicks (Infographic)
• 5 eCommerce Stats That Will Make You Change Your Entire Marketing Approach
• How to Cut Your Conversion Time in Half

 

4. Hubspot’s Blog

blog.hubspot.com

Hubspot provide marketing and sales software and, like Kissmetrics, also provide a plethora of information on how to get ahead in marketing, sales and agency. You can even sign up to a specific newsletter so you can just receive the information you want.

A few of our favourite articles:

• 20 Examples of Fabulous Explainer Videos
• How to Talk Happy
• How to Use Psychological Biases to Sell Better and Faster

 

5. Get Elastic

www.getelastic.com

Forward thinking Get Elastic are the no.1 subscribed eCommerce blog out there today and with in-depth sections into digital commerce, mobile, multichannel, conversion optimisation and plenty more it’s easy to see why.

A few of our favourite articles:

• How Retailers Can Meet Omnichannel Expectations [Infographic]
• eCommerce Trend: Keep Your Eyes on Visual Search
• 8 Tactics of High Converting eCommerce Sites

 

6. 60 Second Marketer Blog

60secondmarketer.com/blog/

Along with business advise this blog looks into the future of marketing and provides a quick summery for each article and time it takes to read it. Perfect for some quick lunch break reading material.

A few of our favourite articles:

• 50 Essential Facts About Consumer Behavior
• How to Use Marketing Formulas to Identify High-Value Customers
• What do All Viral Campaigns Have in Common? The Answer May Surprise You.

 

7. Bootstrapping eCommerce

bootstrappingeCommerce.com

Along with business advise this blog looks into the future of marketing and provides a quick outline for each article and the time it takes to read it. Perfect for some quick lunch break reading material.

A few of our favourite articles:

• 10 Lessons From The World’s Best Product Description
• 10 Podcasts Every Online Store Owner Should Listen To
• Digging Through Webmaster Tools For Keyword Ideas

 

by Jennifer McMillen on 11/02/2015