All retailers should be aware of the critical sales dates leading up to and around Christmas. So what are they?
Black Friday is the day after Thanksgiving in the US, this is the time where holiday shopping officially starts. To get the most out of this significant day of spending retailers and e-tailers alike go to town on big promotions to try and generate big profits! Many shops get ‘back in the black’ due to profits from this key event, hence where the day coined its name. The Black Friday trend is becoming more and more apparent to retailers in the UK and this year is going to be a big one!
Cyber Monday always commences the Monday after Black Friday. It came about in 2005 and specifically targets the eCommerce sector.
Introduced by American Express, this day has emerged to help smaller businesses to compete with the big brands, whilst supporting the economy of local communities. Find out more here.
Usually the second Monday in December, Green Monday is quite similar to Cyber Monday. High online sales are expected as most people have their final pay packet before Christmas. This year is expected to be the biggest one yet. Is your business environmentally focused? Imagine the great social media campaigns you could generate around this event.
Founded by FreeShippingDay.com, Free Shipping Day consists of hundreds of online retailers offering for one day only (surprise, surprise) free shipping. This day is a great last major sales boost for retailers as it gives consumers the confidence to buy knowing they will receive their goods in time for Christmas!
Christmas Day is now becoming a major sales day across the UK, with sales of £307m generated in 2012, this is now a prime opportunity to sell.
Pssssttt … some e-tailers have even moved their sales to commence on Christmas Eve! Is that bonkers or just damn clever?
I know you’ll have heard of this one so make sure you have your sale banners ready! Boxing Day is the biggest shopping day of the year. Prepare for the UK to go into a sales frenzy when consumers fight for reduced sale items that they can buy with their Christmas gift vouchers and coupons!
In 2013 Boxing Day was the biggest and busiest day ever for online retailers in the UK with 129m visits made to retail websites. Year-on-year sales increase by 15% from 2012 due to the 17m hours UK consumers spent online.
So that’s it folks, the major Christmas dates that you need to be aware of this festive season.
The most important thing to consider is STOCK – you need to know how much you have and keep on top of replenishments. Remember that deliveries could take longer to arrive, and that’s not taking into consideration your truck getting caught in a snow storm!
Plan ahead for your most successful Christmas season yet!
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