EAOM alongside Exact Abacus were commissioned to develop the HM Equestrian brand positioning it as a high end luxury retailer.
As with most luxury brands this meant developing a simple yet effective brand which would start with a simple online shopping experience and towards the end leave the customer feeling satisfied with their purchase and the high quality service they’ve received.
Developing the HM Equestrian brand was key to this particular project, so time was invested in developing a logo, designing and packaging.
In particular, the homepage had to have strong imagery, using less product detail, to create a dominant impact on the user and their journey, enticing them into to specific hierarchies.
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