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Baker Ross

Supplier of arts and crafts materials within the UK with a strong reputation for product range and customer service.

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Supporting retailers to master their craft

“We have developed and improved the business in every year of our association with fulfilmentcrowd. For companies who place flexibility, expertise and scalability at the core of their business strategy, I would recommend their services without hesitation.” Justin Morris, Director.

Building a strong brand

Founded in 1974, family-owned multi-channel retailer Baker Ross have grown into one of the UK’s leading suppliers of art and craft materials.

Based in Walthamstow, the business distributes both B2B to schools, nurseries, playgroups as well as B2C. In 2003, the Yellow Moon brand was established to support education via an innovative fundraising scheme which has raised over £4 million for 20,000 schools to date. 

Weighing the options

When selecting a fulfilment tech provider, the scalable, modern software on offer with fulfilmentcrowd was evaluated against a host of competitor products and selected due to the following features:

Constant and never-ending improvement

fulfilmentcrowd’s automated platform was installed on-site at Baker Ross in 2014, controlling all order processing and warehouse operations. Ross have a catalogue of 30,000 products and dispatch over 3,000 parcels every day from their warehouse. This means that marginal gains through process speed and cost reductions can literally save the company tens of thousands of pounds per annum. By immediately eliminated many manual processes, fulfilmentcrowd’s platform secured a 25% reduction in processing costs and allowed Baker Ross’ management to re-focus their energies on increasing sales.

“The fulfilment platform is tremendously flexible and a major factor behind our year-on-year turnover growth. After looking at a lot of vendors prior to selection, we were confident that fulfilmentcrowd had the real-world experience to deliver on our demanding specification.”

A Lean Machine

The fulfilmentcrowd platform has met and, in some cases, exceeded the demanding expectations of the client, unlocking efficiencies within the business and helping Baker Ross gain a competitive edge in a fiercely contested sector.

Justin concludes: “We assess every single input, process and output across departments, constantly developing enhancements which, I am pleased to say, fulfilmentcrowd's fulfilment technology has always supported. There have been a few ‘weird and wonderful’ ideas and it is testament to the software design that we have never encountered a problem implementing them.”

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