“We consider our processes to be extremely slick – we rarely have to question the quality of data and never have to re-input it – everything flows!”
Today, Davpack is one of the foremost mail order packaging suppliers in the UK and a key business within the TAKKT Group, which is one of the biggest direct suppliers of packaging in Europe. The business stocks a range of over 5,600 packaging items in over 1m sq ft of warehousing.
Since originally partnering with fulfilmentcrowd in 2001, the business experienced strong sales growth in recent times, driven by product innovation and a surge in online sales through the updated Davpack website launched in early 2013. In a market where budgets have been squeezed and margins are narrow, Davpack had to continue investment in their supply chain, customer care and order fulfilment processes to stay competitive.
Managing Director, Barney Byfield, comments: “We compete against a strong field ranging from the small independents all the way through to the large multi-channel retailers with retail presence and strong, recognisable brands. It is survival of the fittest and if we cannot provide a first-class shopping experience, the customer will soon go elsewhere.”
To maintain a competitive advantage in the packaging market, DavPack consolidated their business on the fulfilmentcrowd platform. Their integrated eCommerce fulfilment software ensures a consistent flow of data through the business and peerless level of customer service – a fact borne out by Davpack’s 5 star Trustpilot rating. Barney continues:
In practice, this enables the business to focus its energies on higher value tasks like sales and marketing development, safe in the knowledge that their promises will be delivered.
“We consider our processes to be extremely slick – the product, marketing, purchasing, sales and finance teams are working within the integrated environment which means we rarely have to question the quality of data and never have to re-input it – everything flows!”
Among fulfilmentcrowd’s rounded package of fulfilment services is the offering for clients to outsource their website development. This was something DavPack were also interested in. With pressure to constantly update their online proposition, implement new functionality and improve their digital strategy, key design elements were incorporated into the site to ensure it was optimised for core product categories. In parallel, the digital marketing team focussed on User Experience or ‘UX’ with the ultimate goal of increasing revenue without reliance on paid marketing such as PPC and affiliated sales.
The website consistently converts visitors to buyers at an above-average rate, aided by a mobile-first design to optimise conversion on smartphones and tablets. This has helped extend the brand from its business-to-business origins into the higher volume consumer market.
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