Listen to our latest 'Hobnob' podcast on Anchor and Spotify now!

British flag

UK

British flag

Deutschland

Meso For Men

UK-made, quality cruelty free male grooming products, designed to add volume and texture to thinning hair.

Back to success stories

Quality fulfilment for the male grooming industry

"With the savings we made from switching from Amazon FBA, we have been able to offer our customers free shipping, helping to establish a competitive advantage and increase sales!” - Ian Hoban, Founder

Sculpting a strong brand

Like so many similarly successful eCommerce businesses, the inspiration behind Meso For Men came when seeking an answer to their own problem. In early 2019, founder Ian's son complained that his hair was thinning; yet on the search for the perfect thickening spray, every avaliable product was branded towards older men. Ian explains, “Knowing my son, I knew that he simply wouldn’t connect with each brand, preferring a young, trendier version to products traditionally aimed at older men.”. This clear gap in the market quickly turned into a viable business opportunity when Ian was joined by an expert in the field- with thirty years’ experience formulating products for worldwide brand, Fudge.

Ian knew the key to success was meeting each expectation of today’s consumer. Being ex forces, Ian combined a pride in UK-made, barber-quality ingredients with a strong ethos for No Animal Cruelty and their flagship product, Meso Sea Salt Spray was born. The brand name? Inspired by Ancient Mesopotamian society and the true origin of luxurious beard care.

Trial and (one major) error

After a successful launch on Amazon, Meso expanded their product line with their Volumising Powder, Grooming Clay, Styling Cream and Deluxe Pomade, trialing the storage, pick, pack and dispatch of their orders through Fulfilment by Amazon. Regrettably, this was not without its struggles. Ian explains:

“To begin with, Meso For Men’s sales were expanding very quickly. We thought we had the foundations of a great business going forward. Then, typically, a spanner was thrown in the works when an inventory transfer of Sea Salt Spray delivered to our Amazon FBA centre unfortunately became lost. This left us in a position that all growing eCommerce business owners dread; For two weeks, we had sales but no stock and at this point we realised that Amazon’s Seller Central support for FBA Sellers was lacking.”

Ian soon discovered it was time to go their separate ways: “When Amazon finally located our stock, it was already damaged and unsellable. We had to refund sales and at this point, I realised that our partnership with Fulfilment by Amazon could break our business beyond repair, with no help or support despite monthly service charges and FBA fees on every sale.“

Smart tech meets excellent customer service

Withdrawing all stock from Fulfilment by Amazon, Ian and his business partner set out on the search for a fulfilment provider specialising in intelligent tracking technology, accurate reporting and excellent customer service for rapidly growing brands. It was here that they met fulfilmentcrowd.

Ian explains how he knew he’d found the fulfilment partner for his brand: “I knew I needed to collaborate with a fulfilment provider that wanted to be part of our success, and not just make money of the back of our success. After much searching, I came across fulfilmentcrowd.”

The fulfilmentcrowd platform seamlessly connects to Meso For Men’s direct website, automatically pulling orders to an assigned centre of excellence before being picked, packed and dispatched to Ian’s customers the very same day.

“After an initial meeting I was assigned a dedicated fulfilment expert, who from day one, was friendly, reassuring and approachable, 24/7. By offering practical help setting up our account and technical guidance around the fulfilmentcrowd platform and friendly advice, fulfilmentcrowd proved they could exceed my expectations on quality customer service and eCommerce support."

"After an initial meeting I knew instantly I had made the right decision! From day one, fulfilmentcrowd have been helpful, professional and genuinely understood was success looks like for my business: a win-win-win!"

A prosperous future

For Meso For Men, the icing on the cake has also been the boost in that all-important bottom line, proving that quality customer service doesn’t have to come at a premium price! Ian comments: “Importantly, we have even noticed an increase in profits due to the reduced fees we pay here at fulfilmentcrowd in comparison to Amazon FBA fees. Through my personal log-in to their cloud-based platform, I can keep an eye on our inventory, check the status of live orders and know that my fulfilment expert, Brittany, is there for support if ever I need her.”

The coming year certainly looks exciting for Meso, as they collaborate with ‘My Dapper Box’ monthly subscription boxes, QX magazine fashion expert Tony Flynn and Barber 48 on promotional video content. Ian kindly reflects on the part that fulfilmentcrowd play in his business’ success, “The future for Meso is definitely looking good and without fulfilmentcrowd, this simply would not have been possible. With our own signature giftbox set now in the pipeline for customers, we couldn’t be more confident in our partnership!”

View more of our case studies below or get in touch

Calla

Calla Case Study

A range of shoes for women with bunions.

Read more
La Menagerie

La Menagerie

A range of chic and charming laser cut animal origami necklaces, both gold and silver plated.

Read more
Mystery

MysteryVibe

Adult products retailer with a tech focus allowing the user to adapt the product to their mood.

Read more
Soccer Supplement

Soccer Supplement

Specialist nutrition for amateur and professional footballers

Read more
100 Toys

One Hundred Toys

Getting children ready for life through toys.

Read more
ILG

ILG UK

A market leader in fulfilment, warehousing and logistics services.

Read more

Want to find out more information?

We help companies around the world improve their order fulfilment and delivery performance. If you would like to discuss your requirements in more detail, please contact us.

get in contact
Corporate Challenge Derian House Logo

Introducing our Charity of the Year, Derian House Childrens Hospice |

Visit our JustGiving page