“The control, flexibility, and marginal pricing structure was what drew us to Fulfilmentcrowd. The personal and professional service made us stay. fulfilmentcrowd’s responsible and sustainable distribution model with low emission shipping aligns with our values.”- Edmund Simms, Co-Founder
Sucker Straws are actively working to reduce the use of plastic waste in our oceans and landfill sites through their B2B business retailing reusable, metal straws, straw holders and cleaning brushes. This idea for a reusable metal straw system was founded in 2018, by Edmund Simms and Harriet Lawless, after failing to find a useful alternative to plastic straws for the London gastropub that Edmund was managing. Edmund explains, “After realising that the notion of using plastic or cardboard cutlery in a restaurant, or bringing your own to a bar, was ridiculous, we reasoned: straws are actually cutlery, so why not make them easy-to-wash and reusable?”.
SuckerStraws and holders are made from 18/8 304, anti-bacterial, anti-rust, FDA and CE certified stainless steel. The straws and holders are also plated in gloss black titanium, which requires no time-consuming polishing, and looks sleek and modern, fitting nicely with the colour scheme of any bar, restaurant or pub. With an active tally on number of straws saved, Sucker Straws urge all businesses in the hospitality industry to avoid being left behind, embarrass staff and lose customers with a range of starter packs in different sizes, tailoring to every scale of business.
As the business picked up speed, supplying bars, pubs and restaurants in the UK, Europe and North America through their website, Edmund and Harriet began to feel held back by the weight of their own success. Edmund continues: “We were storing the stock in our tiny London flat and dispatching using Royal Mail. Our flat was overrun with stock, while the time and monetary cost of dispatching manually was significant. We needed a flexible and cost-effective way of warehousing and dispatching our stock and the ability to dramatically change sales volumes without having large fixed-costs.”
It was here that Sucker Straws began to search for the perfect fulfilment provider, and it was fulfilmentcrowd’s unrivalled proposition combined with our hard-working, experienced fulfilment experts that appealed to the sustainable retailer most, as Edmund clarifies, “The control, flexibility, and marginal pricing structure was what drew us to fulfilmentcrowd. The personal and professional service made us stay.”
"fulfilmentcrowd’s responsible and sustainable distribution model with low emission shipping aligns with our values."
With a business model and product line that is inherently sustainable by design, it was also hugely important for Sucker Straws to partner with a logistics technology provider that was similarly committed to reducing the damaging impact of eCommerce and instead strive for a positive contribution to the welfare of the planet. fulfilmentcrowd’s Lorax Project, a company-wide campaign to become the UK’s first fully-sustainable fulfilment provider, made them the ideal fit, with Edumund specifically commenting on fulfilmentcrowd’s integration with carefully-considered carriers that invest in low emissions and the most modern fleets.
Since going live, Sucker Straws have been able to maintain their high-quality customer service and excellent delivery speed for their network of partnered businesses, creating a positive, reliable reputation for the sustainable retailer while also freeing up invaluable time and stress. Edmund comments further on the positive effects of their partnership with fulfilmentcrowd on the wider reputation of their businesses, saying, “We are extremely focused on the experiences of both the patrons in the venues using our straws and the managers running these venues. Our product takes care of the first, while partnering with fulfilmentcrowd has helped us with the second. Having quick dispatch, detailed tracking information and professional packaging makes purchasing SuckerStraws a dream for our customers.”
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