But what really matters to global consumers? What are their expectations, frustrations, and deal-breakers when buying from overseas brands?
We asked 1,000 of online consumers about their international shopping habits, expectations, and biggest turn-offs. The verdict? Cross-border commerce is booming - but only for retailers who get the basics right.
Here’s a taster of what we uncovered…
Let’s just say the global shopping cart is fuller than ever. The majority of respondents have shopped from international brands - and many are doing so regularly. That’s huge potential… if you can deliver on what they expect.
High delivery fees and long wait times? Say goodbye to the sale.
Shoppers told us loud and clear: fulfillment plays a major role in purchase decisions. But here’s the twist - while speed is important, value and clarity are even more so.
Top Tip: International retailers should offer a range of affordable shipping options and be upfront about the costs and why. Don’t bury the fees in the fine print - it’ll cost you conversions.
Cross-border shopping often triggers caution. What builds trust? Think:
Spoiler: One trust-building factor ranked nearly as high as reviews - and it’s often overlooked. Grab the full survey results to find out more.
Many shoppers told us they’d happily return to an international retailer - but only if the returns process doesn’t feel like a test of patience (or their bank account).
Key Insight: Free and simple returns boost loyalty. Complicated, costly ones do the opposite.
Fashion leads the way, but it’s far from the only vertical with global appeal. Our survey breaks down which product types are being bought cross-border - and which ones are growing.
Even frequent cross-border shoppers admit the process isn’t always smooth. Words like “complicated,” “stressful,” and “worrying” came up in our survey responses.
That’s not just a reflection - it’s an opportunity.
Recommendation: Brands that simplify, reassure, and clearly communicate throughout the purchase journey can turn first-time buyers into loyal, global customers.
We’ve wrapped up the full findings from our 2025 Cross-Border Survey into one handy, insight-packed guide.
Inside, you’ll find everything you need to:
Grab the full survey report and get the inside scoop.