You already know this, but Cyber Monday is big. So big in fact, last year’s total sales hit $13.3 billion in the US alone, a 7.3% YoY growth on 2023. Stretch that to Cyber Week, and you get an 8.2% YoY growth with $41.1 billion in sales. We told you it was big.
Well, here’s a news flash: it’s gonna get bigger. Adobe forecasts that Cyber Monday will remain top dog of the online shopping holiday season in 2025, claiming a $14.2 billion in sales — another YoY growth of 6.3%.
These figures tell us that the money’s certainly out there, no doubt about that. But getting your hands on it is another story. Competition is fierce in the Cyber Monday eCommerce game, and you’ve still got your work cut out to drive sales.
So, how’s it done? Without further ado...
This goes for the entirety of the peak season, but relying on one carrier is a recipe for disaster. If you’re looking for success, think: diversification, dynamic routing, and honest ETAs.
Network strains are normal at peak, so you need to be ready when they happen. It’s simple; Cyber Monday means more packages, more pressure, more chances of things going wrong.
As we touched on earlier, US Cyber Week volumes were super high in 2024, and are expected to rise again.
It’s up to you to communicate realistic delivery windows with your customers and use a multi-carrier setup to protect your business.
We get it. When it’s the Black Friday/Cyber Monday time of year, it’s hard to think of anything else. But while one-day revenue is great, year-round loyalty is better.
Post-purchase, your brand has plenty of opportunities to impress; a smooth returns process gives you a chance of another purchase, product recommendations lead to further sales, and fast refunds make customers happy (because who doesn’t need their cash back with Christmas just around the corner?).
Retention is where your margin is. Think: when the discounts are gone, what reasons do shoppers have to stick around?
You didn’t think we forgot, did you? This year is shaping up to be another AI-driven holiday season — marketing, customer service, and even your warehouses.
The trick with AI is to enhance — not replace — human activity. Some areas to focus on are sensing demand, warehouse pick path optimization, and customer service.
A lot of AI-powered product recommendations were made during Cyber Week last year (60 billion, to be exact). The tech is there; it’s just waiting for you to take advantage of it.
The week before Cyber Monday is all hands on deck. The most important thing is to stay calm and believe in your systems (if you find this difficult, it could speak volumes about your current providers).
If you find yourself in a panic, follow these steps:
If your systems don’t scale to meet demand, one successful TikTok campaign can derail everything (sorta the last thing you need at Thanksgiving).
If Cyber Monday makes you think ‘chaos’ rather than ‘opportunity,’ it’s usually a sign that you’ve not got the right setup.
When you start seeing fulfillment as a driver of growth — not just a business necessity — you’ll soon learn that nothing can hold you back from reaching your potential.
Systems that scale, networks with near unlimited capacity, and technology that turns pressure into performance are just some of the ways you can turn this year’s Cyber Monday meltdown into next year’s walk in the park.