As fulfilmentcrowd enters its next stage of growth, we’ve made a series of key leadership appointments designed to strengthen our global team and sharpen our focus on delivering long-term value.
Following investment from Palatine in 2025, these changes mark a natural step forward as we continue to scale across territories and continue to support ambitious omnichannel brands.
Alongside Paul’s appointment, we’ve made a number of senior leadership moves across commercial, finance, marketing and sales.
Ben Chicken has been promoted to Director of Commercial, where he’ll lead a more data-led approach to decision-making across the business, helping us move faster and smarter as we grow.
Rachel Miller joins the board as Director of Finance, taking responsibility for financial risk management and corporate compliance. Her appointment reflects both our recent growth and the expansion of our global operations.
Katie Shepherd steps into the role of Director of Marketing, following her return to the business in 2024 and her work rebuilding the fulfilmentcrowd brand. She’ll continue to focus on strengthening how we show up in the market and support our customers.
Matthew Humphreys, Director of Sales, will lead our international new business acquisition strategy, helping to drive continued growth across new and existing markets.
These new appointments join our existing board members – Shaun Cummins (Director of Information Systems), Austin Waddecar (Director of Product) and Chris White (Director of Client Services) – further strengthening the leadership team across every area of the business.
With a strengthened leadership team in place, we're well positioned for the next phase of our journey – continuing to combine global fulfilment expertise with technology that makes complex operations simple.
As we grow, our focus remains the same: helping ambitious brands scale internationally with cost-effective fulfilment, fast delivery and a consistently great customer experience.
Visit our Meet the Team page to see our newly formed board setup in full.