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From automation to regional expansion, here are the key fulfillment strategies US ecommerce brands should be investing in for 2025.
Ecommerce isn’t slowing down, but it is getting more complex. As competition intensifies, customer expectations continue to rise, and supply chains evolve, fulfillment is becoming a defining factor in brand performance.
In the US market - where same-day delivery, free returns, and seamless omnichannel experiences are no longer a luxury - brands that take fulfillment seriously will win in 2025.
At fulfilmentcrowd, we work with ambitious brands across the US and globally to help them scale smarter, deliver faster, and reduce costs. Here’s what we expect to define fulfillment success in the coming year.
Customers expect fast shipping, often at no extra cost. The challenge for retailers? Carrier fees keep rising, and speed isn’t cheap.
In 2025, more brands will invest in:
At fulfilmentcrowd, our strategically located US-based fulfillment centers help reduce delivery times and last-mile costs, while our platform automates smart carrier selection and shipping rules, so you never overpay for speed.
Forecasting, inventory allocation, carrier selection; every part of the fulfillment process is being shaped by data.
In 2025, leading brands will use analytics to:
fulfilmentcrowd’s platform gives brands full visibility into order data, inventory levels, and performance metrics across channels, helping you make faster, smarter decisions in real time.
The average return rate for ecommerce orders in the US is around 16.5 - 20% - and for some categories, it’s much higher. Managing returns effectively is essential not just for customer experience, but for your bottom line.
In 2025, US brands are looking for:
Our tech-enabled returns process reduces manual handling and speeds up resale opportunities, keeping products moving and customers happy.
More US consumers are factoring sustainability into their purchase decisions. And regulators are beginning to follow suit. That means brands need to back up eco claims with real action.
In fulfillment, this translates to:
At fulfilmentcrowd, we use recycled and recyclable packaging, optimize delivery routes to reduce emissions, and partner with brands to support circular economy initiatives, so you can meet your ESG goals without adding operational complexity.
Not every brand needs the same fulfillment setup and not every month looks the same. In 2025, more retailers will move away from rigid contracts and ‘one-size-fits-all’ 3PL models, toward partners who offer flexibility.
Key trends include:
fulfilmentcrowd’s flexible model means you can scale up or down as needed, without penalties or complex renegotiations.
Selling across multiple channels - Shopify, Amazon, Walmart Marketplace, TikTok Shop - is standard for US brands. But managing fulfillment across them is anything but simple.
In 2025, successful brands will:
We offer built-in integrations with major ecommerce platforms and marketplaces, so whether your customer comes from your website or a TikTok ad, they’ll get the same reliable experience.
Labor shortages and rising wages continue to impact warehouse operations in the US. To stay competitive, brands are leaning into automation and warehouse technology.
Expect more:
Our US fulfilment sites are equipped with best-in-class systems, ensuring consistent performance even during high-demand periods.
Many US brands are exploring international growth, particularly into Canada, Mexico, and Europe. But success requires more than just global shipping; it requires regional fulfillment.
In 2025, we expect brands to:
With fulfilmentcrowd’s global network - including US, AU, UK, and EU facilities - you can launch in new markets with confidence, without losing control of your brand or experience.
Finally, the most important trend: fulfillment is no longer an operational chore. In 2025, it’s a key growth driver and one you can’t ignore.
When fulfillment is fast, accurate, and scalable, it:
Brands that treat fulfillment as a strategic function, not just a cost center, will have the edge in a crowded market.
Running a growing eCommerce business in the US means staying ahead of logistics, not chasing it. In 2025, fulfillment must be fast, flexible, and intelligent - because your customers expect more, and your business deserves better. At fulfilmentcrowd, we’ve built our platform, infrastructure, and support services to give you a competitive advantage from day one.
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