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The March 2025 issue of A1 Retail features insights from Lee Thompson, CEO of fulfilmentcrowd, on the evolving role of social media in e-commerce. The article examines how social commerce enhances the shopping experience by streamlining transactions, fostering impulse purchases, and strengthening brand-customer relationships. It explores platform-specific strategies for different product categories, highlighting the impact of user-generated content and influencer marketing. Additionally, it provides strategic guidance on integrating social commerce with traditional e-commerce, emphasising the importance of seamless order fulfilment, data-driven inventory management, and efficient return processes to support scalable growth.

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