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The March 2025 issue of A1 Retail features insights from Lee Thompson, CEO of fulfilmentcrowd, on the evolving role of social media in e-commerce. The article examines how social commerce enhances the shopping experience by streamlining transactions, fostering impulse purchases, and strengthening brand-customer relationships. It explores platform-specific strategies for different product categories, highlighting the impact of user-generated content and influencer marketing. Additionally, it provides strategic guidance on integrating social commerce with traditional e-commerce, emphasising the importance of seamless order fulfilment, data-driven inventory management, and efficient return processes to support scalable growth.

Millions of shoppers in the UK buy more fashion items than they ever intend to keep, but retailers can minimise this, according to new expert advice. Research by fulfilmentcrowd - a global fulfilment provider, driven by technology to support high growth omni-channel brands - investigated the evolving issue of "bracketing" - when customers order multiple sizes or colours of the same product, intending to keep only one and return the rest.

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