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Back-to-school shopping in Britain has taken on the air of a fashion season in its own right, though one dictated less by catwalks than by cashflow. New research from Fulfilmentcrowd, the logistics group, shows parents are beginning earlier each year, some as soon as April, with search activity peaking between 27 July and 2 August. Yet despite this head start, the majority still hold out for late-summer promotions.

Recently, ASOS contacted a ‘small group of customers’ to announce that it would be closing and banning their accounts due to higher-than-average return rates. The ban focuses on those whose ‘shopping behaviour continues to breach’ its Fair Use policy, which was updated in October 2024, along with the introduction of paying for certain returns.

Amazon Prime Day 2025 will run from 8 to 11 July, offering four days of exclusive discounts for Prime members across top brands. With millions of deals on electronics, fashion, and more, the event is a key date for bargain hunters. However, experts are encouraging shoppers to approach the sales thoughtfully to avoid impulse buying and unnecessary consumption.

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