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A new trend, "De-influencing," is gaining momentum on TikTok, challenging the pervasive culture of overconsumption driven by traditional influencers. Unlike the "TikTok Made Me Buy It" era, de-influencers advocate for more mindful and sustainable consumer behavior, urging followers to reconsider unnecessary purchases. With over a billion views under the hashtag #deinfluencing, this movement promotes financial stability, product honesty, and environmental consciousness, reflecting a growing shift towards ethical consumerism and minimalism.

Outlining key strategies for enhancing in-store operations, focusing on efficient inventory management, employee engagement, and loss prevention. This article highlights the importance of optimising stock levels, training staff to improve customer service, and using technology like parcel lockers for better efficiency. Collaboration with external partners and data sharing are emphasised to reduce theft and ensure a seamless shopping experience, ultimately driving profitability and customer satisfaction.

fulfilmentcrowd's research highlights key eCommerce trends for beauty in 2024, including sustainable beauty, live streaming, and personalised recommendations. The study underscores the rising influence of social media, the role of AI in personalisation, and the demand for customised solutions, offering brands a guide to stay competitive.

The aftermath of Brexit has presented both unprecedented challenges and unique opportunities across the ever-evolving landscape of global retail. Brands operating in and out of the UK have found themselves at a crossroads, needing to reassess their fulfilment and logistics strategies to thrive in this new environment.

Lee Thompson, CEO of fulfilmentcrowd, comments on the company's year of stabilisation, where revenue increased and significant progress was made in its international growth strategy. Thompson explained that despite market headwinds, fulfilmentcrowd found a steadier footing in 2023.

201,529 items were despatched on behalf of over 200 omnichannel clients from the company's top-performing centres in the UK, US, Germany and the Netherlands during the period. Order intake peaked on Black Friday, representing a 39% climb on last year, surpassing Cyber Monday's growth of 14%.

International fulfilment services and tech provider, fulfilmentcrowd, has announced record-breaking year-on-year parcel volume growth of 35% during the Black Friday and Cyber Monday week. The performance contrasts with wider downturns in the retail market with Black Friday website traffic down 12% across the sector.

Chorley-based fulfilmentcrowd has reported a record-breaking Black Friday and Cyber Monday week performance. During the period, year-on-year parcel volumes grew by 35%.