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Millions of shoppers in the UK buy more fashion items than they ever intend to keep, but retailers can minimise this, according to new expert advice. Research by fulfilmentcrowd - a global fulfilment provider, driven by technology to support high growth omni-channel brands - investigated the evolving issue of "bracketing" - when customers order multiple sizes or colours of the same product, intending to keep only one and return the rest.

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