6 key questions to ask your fulfilment provider to get ready for Amazon Prime Day 2025

Amazon Prime Day is almost here — July 8th to 11th, 2025 — and for many brands, it’s the biggest shopping event of the year. But it’s not just about slashing prices and offering great deals. It’s about handling a tidal wave of orders, managing stock, and keeping your customers happy when the pressure’s on.

Fail to prepare, and you risk late shipments, empty shelves, frustrated customers, and lost sales — a recipe no growing brand wants.

At fulfilmentcrowd, we work with high-growth omnichannel brands every day, helping them get ready for big events like Prime Day. Our CEO Lee Thompson and COO Paul Taylor share their insights on what it really takes to survive and thrive during these peak times.

Fail to prepare, prepare to fail

Prime Day isn’t just a frenzy of deals — it’s a full-on stress test for your fulfilment system. Late shipments, stockouts, and frustrated customers are the last things you want.

Lee Thompson explains:

So, what should you ask your fulfilment partner before the big day? Here are six essential questions to make sure you’re covered.

The 6 critical questions to ask your fulfilment partner

1. Can you handle a sudden spike in orders without delays?

   Make sure they’ve got the space, staff, and tech to ramp up quickly when volumes surge.

2. Will our usual processing and delivery times hold up during Prime Day?

   Speed and reliability during peak days are everything for keeping customers happy.

3. Do we need to send extra stock early? Can you give us clear visibility on inventory?

   Avoid nasty surprises like overselling or stockouts with transparent inventory management.

4. Is your system fully integrated with Amazon and other sales channels?

   Integration means fewer errors and a smoother experience from order to delivery.

5. What contingency plans do you have for delays, outages, or carrier problems?

   Peak days bring risks — make sure your partner is ready with backup plans.

6. Will we have real-time access to order and fulfilment metrics?

   Tracking performance as it happens helps you spot issues and act fast.

Beyond the questions: optimising your fulfilment for peak season

Lee adds: “It’s not just about asking questions — it’s about preparing your whole operation. That means adjusting your warehouse setup, adding extra staff, and fine-tuning picking and packing workflows for peak efficiency.”

He also highlights customer experience after purchase as a game-changer: “Real-time tracking and hassle-free returns are no longer ‘nice to have’ — they’re essential to winning repeat customers.”

Paul Taylor explains the bigger picture challenges omnichannel brands face: “Forecasting demand is tough, especially when surprises happen. That’s why having a flexible network with multiple carrier options is key to keeping your promises.”

How fulfilmentcrowd supports your prime day success

We combine smart technology with a global fulfilment network to help your brand:

• Manage peak order surges efficiently

• Ensure compliance across multiple markets

• Provide real-time insights into performance

• Offer flexible delivery and returns solutions

• Reduce waste with sustainable practices

Get ready for Prime Day today

With Prime Day 2025 right around the corner, now’s the moment to check in with your fulfilment partner, ask these six questions, and make sure your brand is set up for success.

Need expert help? Let’s chat and get your fulfilment ready — no customs headaches, no slow shipping, just happy customers.