Founded by entrepreneur and Sunday Times number 1 best-seller Davinia Taylor, WillPowders is the first female-led, science-driven biohacking community in the UK. (Biohacking: The practice of using science and technology to gain control over one's own biology.)
Offering a range of natural health and wellness supplements that combine the best that science and nature have to offer, the range includes products for energy, relaxation, immunity, digestion, mental clarity, and much more.
Davinia’s goal with WillPowders is to provide premium, non-GMO, organic products that the whole family can benefit from. Whether in the form of supplements or nootropics, all WillPowders products are designed to improve mood, increase brain function and crush cravings, helping consumers live healthier, more fulfilled lifestyles.
WillPowders is rapidly on the rise. With founder, Davinia, having over 1 million followers on Instagram, the brand already has immense exposure, with the goal being to continually scale to new heights and expand globally.
While big goals naturally come with challenges, WillPowders came to fulfilmentcrowd having also faced service level issues with a prior solution.
However, since their onboarding, we’ve been able to enable rapid deployment and put WillPowders’ products into the hands of consumers throughout the UK, boasting a 99%+ SLA from over a million orders.
Davinia’s background meant it was important that WillPowders had a partner that could support rapid growth. We’ve been glad to help in multiple ways, including:
Social media is one of WillPowders’ key sales-driving channels. As with all social and influencer activity, peaks and troughs in order volumes are standard.
Therefore, having the operational processes in place to ensure fluctuations in order volumes are still picked, packed, and dispatched to SLA is key to maintaining customer satisfaction. And, with the right tech, this can be even more straightforward.
Our platform automates the connection between consumer orders and our proprietary WMS, used throughout our global network. With this technology, we can process orders for pick, pack, and dispatch as soon as they’ve been placed on the WillPowders website.
Through their integration with the fulfilmentcrowd platform, WillPowders can track and manage stock inventory levels and forecast demand.
By providing real-time visibility into order volumes and stock levels, our platform enables WillPowders to respond quickly to changes in demand and stay on top of stock levels after a spike in sales.
When it comes to a business that’s grown (and is still growing) as fast as WillPowders, plans can change on a day-by-day, hour-by-hour basis. That’s where our dedicated Account Management service comes into play.
WillPowders capitalised on this support when deciding to implement an ad-hoc promotional campaign. During this instance, we were able to launch within minutes of making the decision to go live, with full support and operational plans in place from the fulfilmentcrowd side.
The promotion was a huge success for WillPowders, with order volumes doubling in the first day alone. Not only this, but we were also able to process orders from the promotion at 100% SLA.
More orders placed means more orders to pick. As WillPowders continued its exponential growth, we introduced replica picking to improve efficiency, reduce warehouse congestion, and increase order fulfilment speed.
Instead of storing popular products in a single location, we place the same SKU in multiple, replicated pick locations across our warehouses. They’re strategically placed to:
Because of this, pickers can head to the nearest replica rather than travelling across the warehouse, supporting higher order volumes and reducing picker overlap in busy areas.
We’re grateful to have been part of the WillPowders journey, a journey that’s seen them set the standard in the biohacking supplement space. Here’s a quick breakdown of their time with us:
WillPowders has enjoyed exponential growth since joining us in January 2023 (15x growth, in fact), with our partnership also significantly developing over that period, too.
We’ve been able to support WillPowders in maintaining product quality and organic credentials, as well as integrating our tech with the brand’s Shopify store.
So, what’s next? We’re excited to support WillPowders with their highly creative campaigns, global expansion targets, and B2B shipping – all powered by our in-house technology and flexible fulfilment network.
Big things are on the horizon for this brand, and we’re excited to support their future growth into new territories.
Want to know what we can do for your business? Chat with a dedicated expert for your sector by heading to our contact page below.