PHIX x fulfilmentcrowd: Scaling global growth with precise fulfilment

PHIX, a Manchester-based luxury menswear brand, has experienced rapid and consistent growth since partnering with fulfilmentcrowd in 2021. What began as a promising eCommerce business operating from our Martland Park centre has evolved into a global success story. 

Since our partnership began, the brand’s order volumes have risen dramatically, with a 450% increase reflecting strong, sustained, year-on-year growth. 

As PHIX explores new markets, including a major push across the United States and plans for European distribution, fulfilmentcrowd continues to play a key role in scaling operations efficiently while maintaining the premium brand experience its customers expect. 

The challenges: Operational difficulties that limited brand potential 

Like many fast-scaling brands, PHIX experienced several growing pains. Rapid growth introduced complexities across several areas, including operational challenges that threatened to limit the brand’s potential. 

These areas included: 

• Carrier performance and storage limitations at UK sites 

• Forecasting difficulties, with underestimated volumes occasionally throttling orders 

• Increased international demand and new tariff pressures on US orders 

• Managing premium customer expectations, especially during high-profile collaborations and product launches 

With these challenges in mind, PHIX needed a fulfillment partner capable not only of handling growth, but also of meeting premium customer expectations in periods of high demand. 

The solution: A close, collaborative partnership with growth behind every decision 

Working collaboratively with PHIX, we implemented a series of solutions tailored to the brand’s values and operational model. 

These included: 

• Process innovation: New systems and workflows to resolve carrier issues, improve storage efficiency, and support accurate demand forecasting 

• US expansion: Stock is held at our New Jersey fulfillment centre to manage US orders and reduce tariff impacts, a strategic move expected to double PHIX’s growth in the American market 

• Collaborative account management: Close coordination between PHIX and fulfilmentcrowd via our dedicated Account Management service has resulted in continuous improvement and operational agility 

• Premium fulfilment standards: Every order is handled with PHIX’s signature touch – from seven styles of bespoke boxes and handwritten notes to black tissue packaging – reinforcing brand identity through every delivery 

Our fulfilment expertise doesn’t end with strategy. Our technology – improved daily via customer feedback and 40 in-house developers – is the driving force behind the growth of hundreds of brands worldwide. 

PHIX has taken advantage of our tech-first approach to fulfillment, with new tech developments in play or on the horizon. 

One of the key introductions so far has been a Global-e checkout implementation for US orders, helping to provide a smooth checkout service for customers and reduce basket abandonment rates. 

The outcome: A reliable fulfillment strategy to eliminate growth barriers 

• Through a shared focus on quality and growth, PHIX has removed the roadblocks to reaching its potential.  

  We’ve helped the clothing brand achieve greater operational stability and given them the confidence to pursue global expansion. 

  Thanks to a reliable, tech-driven fulfilment strategy, we’ve: 

  • Eliminated carrier and storage challenges 
  • Improved forecasting accuracy, and reduced order throttling and stock issues 
  • Enhanced international fulfillment operations, with orders running smoothly through UK and US centres 
  • Helped PHIX maintain its premium presentation standards while scaling production and fulfillment capacity 

“fulfilmentcrowd truly are an extension of our brand. As we’ve scaled rapidly worldwide, their team has supported us every step of the way. The attention to detail, flexibility, knowledge, and personal service we receive from fulfilmentcrowd gives us complete confidence that every order reflects the premium experience our customers expect.” 

Adam Ward, Founder of PHIX  

The results: Rapid year-on-year growth at consistently high SLA 

Our partnership with PHIX has delivered measurable improvements in performance while maintaining the premium experience the brand delivers to its customers. 

• SLA achievement rates: 99.7% fulfilment accuracy across 2024; 98.7% through Q3 2025 

• Scalable growth: Order volumes have grown more than five times since 2021, with continued year-on-year growth for the brand 

• Operational stability: PHIX can now handle high-volume periods, including last-minute deliveries for major clients (such as ITV) and limited-edition collaborations with the likes of The Rolling Stones. 

Looking ahead: What’s next for PHIX? 

With a new jewellery line launching in October 2025 and plans to expand further into the EU market, PHIX is entering its next phase of growth. 

With fulfilmentcrowd as its trusted strategic partner, discussions are also under way to support East and West Coast operations in the US. 

By combining operational precision with brand-first, tech-led fulfilment, PHIX continues to experience growth and deliver exceptional customer experiences on a global scale.