Giving beauty brand MeAmora the platform to scale fast

MeAmora is a fast-growing direct-to-consumer (DTC) beauty brand, built around a thriving community of stylists and influencers promoting professional-quality beauty products for use at home.

Since launching its new fulfilment operation with us in 2022, the brand has experienced rapid growth across the UK and Ireland.

Throughout the journey, we’ve provided the tech and expertise needed to support their high-volume launches and evolving customer demand.

The challenge

Scaling a beauty brand requires a fulfilment operation that can keep pace with fast-moving products and high consumer demand.

Ahead of MeAmora’s launch with us, over 100,000 units needed to be received, assembled into customer-ready kits and distributed to meet a fixed go-live deadline.

Once live, the brand’s community-led sales model introduced fluctuating demand driven by influencer activity, promotions and product launches.

Alongside MeAmora’s day-to-day DTC fulfilment, their operation also required a level of flexibility to respond quickly to major spikes in order volume while maintaining a premium customer service.

The solution

We partnered with MeAmora at a pivotal stage in the brand’s development, and built a fulfilment operation designed to support long-term growth.

Initially, our team managed the receipting, kitting and distribution of over 100,000 units ahead of launch, ensuring every order was prepared accurately and delivered on schedule.

Since then, an integration with Shopify means orders flow directly into the fulfilmentcrowd platform, providing efficient order processing and a more visible fulfilment operation.

Behind the scenes, we’ve optimised how we work in the warehouse to manage significant fluctuations in demand generated by MeAmora’s community-led sales model.

Whether supporting day-to-day fulfilment or responding to major campaign peaks, the fulfilment solution created for MeAmora remains flexible enough to scale alongside the business.

As MeAmora looked beyond the UK, we supported their growth into Ireland, ensuring fast delivery times and a positive customer experience in an important new market.

MeAmora case study

“From day one, fulfilmentcrowd has played a vital role in our growth. As demand has increased and our business has evolved, they’ve continued to adapt alongside us, supporting large product launches, busy campaign periods and helping us expand into new markets. Having a fulfilment partner we can rely on has given us the confidence to keep growing.”

Simon Payton, Head of Logistics, MeAmora

The results

Since their launch with us in 2022, MeAmora has enjoyed fast growth while maintaining consistently high operational performance.

20x

Growth in orders fulfilled between 2022 and 2025

10x

Increase in items shipped as the business expanded

160,000+

Items fulfilled during both May and June 2024

99.5%

Average SLA between 2023 and 2025 

MeAmora case study

“Working with MeAmora has been fantastic, as we’ve combined large-scale inbound operations with ongoing eCommerce fulfilment. We’ve continuously refined how we work to help the business manage significant fluctuations in demand while maintaining consistently high service levels. It’s a great example of how fulfilment can have a direct impact on business growth.”

Kirsty Anderson, Account Manager, fulfilmentcrowd

Looking ahead

Since the start of our partnership, we’ve continued to support MeAmora’s growth with a scalable fulfilment setup and innovative tech.

As the brand expands into new markets and reaches even more customers, we’ll continue providing the reliability and operational support needed for the next stage of its journey.