Together with InternetRetailing, we've produced the What German Consumers Really Want report, bringing you expert insights on the German market.
In the report, we uncover the fulfilment standards shaping buying behaviours in Germany today, teaching your brand what it takes to succeed in the region.
What's inside the report?
In the report, we break down the key fulfilment expectations modern German consumers demand, backed by industry insights and real-world case studies.
You'll learn:
- Why fulfilment is the number one trust driver in Germany
- How free shipping impacts conversion and average order value
- The impact of returns processes on loyalty and repeat purchasing
- The operational model required for success in Germany
Plus, on top of recent consumer data collected by InternetRetailing, we explore the key principles your brand should adopt if Germany is on your growth roadmap.
If you're considering Germany, start with this report
Germany offers huge potential for brands. It's Europe's second-largest eCommerce market – behind the UK – and is full of digitally mature shoppers wanting to buy products.
But breaking into Germany isn't an easy feat. Expectations around quality and service are high, and preferences differ from their European neighbours.
That's exactly why we've put this report together: to give brands like yours an insight into the opportunity and the challenge Germany presents.
