The technology and home electronics retail sector has faced unique challenges over the past year, with a higher likelihood of decreased sales compared to the average. Despite these challenges, here we explore the opportunities the sector has to increase sales and grow.
For retailers specialising in consumer technology products, competing on cost is challenging due to manufacturers dictating pricing. The focus shifts towards providing superior customer service, as price differentiation is limited. So how do retailers in the technology and home electrical sector shift towards providing superior customer service as a key differentiator?
UK retailers that expand into new territories provides an opportunity to increase revenue and profitability. So, what's the magic behind exporting, and why is it becoming increasingly attractive proposition for retailers within the technology and home electrical sector?
Personalisation - creating more direct connections with customers has become essential within the technology and home electrical sector. Retailers, in turn, are adopting increasingly personalisation strategies to stay at the forefront of this market.
Michael Holden - Deputy Supply Chain Director
“We are building a highly-automated, pan-European distribution business using fulfilmentcrowd’s technology and network of centres. The growth of our brands in the EU is geared around our unique capability to ship goods B2B into retailers on pallets and direct-to-consumer in parcels from a common stockholding and software platform.”
Jennifer Bailey - Founder
“A fledgling business when we joined fulfilmentcrowd back in 2017, they now ship thousands of orders on our behalf. Access to their technology, which links directly to our Shopify site, and their expertise throughout our growth has been invaluable.”