Expanding into the US is one of the biggest moves a brand can make. It's also one of the most complex, especially when you're trying to serve customers across 3,300 miles of country from a single warehouse on one coast.
That's where a true US fulfilment network makes all the difference.
fulfilmentcrowd has invested in exactly that: three strategically placed fulfilment centres in Newark (NJ), Chicago (IL), and Los Angeles (CA). Together, they cover more than 600,000 sqft of space, and give brands everything they need to operate across the US like a domestic business.
A US fulfilment network is a system of strategically placed warehouses that allows brands hold inventory closer to their customers — reducing shipping distances, cutting transit times and lowering costs across the board.
Rather than shipping every order from a single location, a multi-centre network means stock is positioned where your customers actually are.
fulfilmentcrowd's three-centre US network covers:
Together, these centres create a connected, coast-to-coast fulfilment operation that can serve any US address faster and more cost-effectively than a single-site model ever could.
Sitting at the heart of America's most densely populated corridor, Newark is perfectly positioned to serve customers in New York, Philadelphia, Boston and beyond. With direct access to the Port of Newark and major airports including JFK and Newark Liberty, it's one of the best-connected logistics locations in the country.
Brands targeting the Northeast US, UK/EU businesses launching their first US operation or any brand importing via the East Coast who wants goods flowing to customers quickly.
Chicago is the geographic centre of the US, and the central pillar of any serious national fulfilment strategy. With access to CN rail and Chicago O'Hare International Airport, it's an inland distribution hub with strong operational connections.
Brands wanting nationwide reach from a single node, inventory balancing between East and West coasts and fast delivery to customers in the central US.
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Los Angeles is the gateway to the US for brands importing from Asia. The Port of Long Beach – one of the world's busiest ports – is right on the doorstep, alongside LAX for air freight and direct rail access for onward distribution.
Brands importing from Asia-Pacific, businesses serving West Coast customers and any operation that needs import-to-fulfilment speed at scale.
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Put your stock closer to your customers, and everything gets faster and cheaper. That's the core principle behind a coast-to-coast US fulfilment network – and our new setup allows the type of nationwide inventory localisation that can make a big difference. Here's what it all means in practice.
Shipping costs in the US are calculated by zone; the further a parcel travels, the more it costs. By positioning inventory on both coasts and in the centre, you can dramatically reduce the average number of zones your orders cross.
With stock in LA, Chicago and Newark, most US customers can be reached within 1-3 business days – the kind of delivery speed that builds loyalty and reduces cart abandonment.
Split your inventory across locations, based on where you've got the most demand. Reduce out-of-stocks, speed up replenishment and avoid the bottlenecks that come with a single-warehouse model.
Importing from Asia? Land goods directly into LA. Shipping from Europe? Route via Newark. The network is designed to reduce your total landed cost from the moment goods enter the country.
Faster delivery, fewer errors and a consistent service across every state. With a strong US fulfilment network, your brand has the opportunity to build customer experiences that encourage repeat purchases.
We know what you might be thinking: is now really the right time? Trade uncertainty and shifting tariffs certainly make this a good question to ask.
What separates the brands that grow from uncertainty and those that don't is preparation. A well-positioned US fulfilment operation means you're not scrambling to catch up when demand returns or conditions stabilise – you're already ready to capture the opportunity.
Our US network is an investment to provide the capability to operate well in any conditions. Put simply, it's three impressive centres, true coast-to-coast coverage and a team that's done this before.
Whether you're a UK brand looking to launch in the US or a US business outgrowing your current 3PL, our network is built for the way modern brands operate.
No need to juggle multiple 3PLs or coordinate across disconnected systems. Just one relationship and one view of your inventory across three strategic US locations (or anywhere in the world, for that matter).
Whether it's DTC fulfilment or B2B capabilities your brand needs, all three of our centres support the full range of channels you sell through.
As your volume grows, we've got the space and the capability to grow your operation with it. Our entire worldwide network supports the rapid growth of brands across multiple sectors – our new US network is no different.
Hazmat handling, FDA-certified storage, custom packaging, assembly and value-added services are available across the network, so your product requirements never get in the way of where you can operate.
Three fulfilment centres that support your brand's American dream with specialist, coast-to-coast coverage.
If that sounds like the perfect start to grow in the US – or you're simply looking to upgrade your current setup – our network is ready for the job.
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By Ryan Johnson