Why are potential customers disappearing?
69.57% of online shopping carts are abandoned. How much would your revenue increase if you could capture those lost sales instead of losing them? To truly tackle abandoned baskets and encourage your website users to complete their journey, the first step is understanding the main reasons behind this action.
Survey based on 2,584 responses. (Source: Baymard Institute)
Top 5 ways to boost checkout completions!
You’ll be greeting new customers and boosting your bottom line in no time!
1. Provide plenty of payment options
A lot of online consumers treat virtual shopping baskets as a wishlist and your checkout as a calculator to see how much they could potentially. Soften the blow of the final basket price for your site visitors with ‘buy now, pay later’ instalment options to choose from, like Klarna or Clearpay.
2. First class customer service
Added costs like expensive delivery fees are the main reason that potential customers may be changing their mind. Offer free delivery incentives that create a sense of urgency, like ‘Free Next Day Delivery before 9pm’ or ones that encourage topping up their basket and improving your average basket value.
3. Host product reviews on your site
Don’t fall at the last hurdle! Eradicate pre-purchase doubts by hosting product reviews on your site, particularly on your checkout page. Social proof works a treat to get potential customers excited about your products.
4. Make it speedy!
Time quite literally is money in eCommerce! Provide your customers with the option for guest checkout along with a progress bar/steps that show the timeline to completion - so the customer can see the end is in sight.
5. Returns are as important as the product
Shouting loud and proud about your returns policy across your entire site is a great way to reduce fear and build trust. Our top tip: Add it to an alert banner so it’s always visible to your customers where ever they are on the site.
