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The popularity of TikTok shop

TikTok has become one of the most popular social media platforms, with over 1.5 billion daily active users. It is a place where entertainment and commerce meet, transforming how brands connect with their audiences and how consumers shop.

Last year saw the introduction of TikTok shop, a shopping feature accessible directly on the platform, allowing creators and brands to sell through in-feed and live video content. The convenience of users having the ability to watch a video on their phone, see a product they like and immediately buy it has meant social commerce is becoming the forefront of eCommerce. TikTok has become the perfect opportunity for businesses to create content and raise awareness of their brands, with 49% of users claiming they use TikTok as a source of discovering something new.

In addition to this, TikTok is continuing to change people’s shopping habits. In January 2022, 72% of users made a purchase or stories. As well as this, TikTok users are 1.5x more likely to immediately buy something they had discovered on the platform.

Why you should integrate

eCommerce shouldn’t just stop with one sales channel. Growth comes from capitalising on new audiences, across new channels, and in new regions. It’s no coincidence that TikTok is rapidly becoming the fastest-growing social shopping platform. Offering a native shop with direct routes to purchase from ads or creator content, preferentially distributing shop content across millions of worldwide feeds, and actively enabling creators to improve their discoverability, often without additional cost to the creator are just a handful of ways TikTok are actively putting shopping capabilities at the spearhead of their growth.

Adding TikTok into your sales channel portfolio could be a quick, easy, and extremely cost-effective way to capitalise on social impulse purchases and sell in large volumes to new markets, whether they are domestic or international. Having the right partners on board to support your journey, doing (literally) the heavy lifting so you don’t have to will only remove any friction on the road to success.

fulfilmentcrowd now gives you the ability to connect your TikTok shop to our fulfilmentcrowd app in a few simple steps, allowing us to pick, pack and ship your orders in an average of 64 minutes! Integrating your TikTok shop with fulfilmentcrowd allows the processing of orders from TikTok to delivery to be totally automated, giving you access to our global network of centres, allowing you to choose the most appropriate location to hold and ship your stock dependent on where the biggest demand from your customer base is.

Connecting is simple

Integrating your TikTok shop with our fulfilmentcrowd app has never been easier and can be completed in a few simple stages:

  1. Log into our fulfilmentcrowd app, click on your name in the right-hand corner, and select settings.
  2. Under the settings menu, click on Channels. Choose the TikTok option and then select
  3. Once you reach the authorisation page, click Europe and then log into your TikTok account.

Once you have logged into your account, you can link your store to our system, enabling you to upload your inventory. When you are ready, you can start to download your orders from your store, this will notify fulfilmentcrowd and they will automatically be picked, packed, and shipped.

Ensure stock levels are always up to date and receive push notifications when you need to reorder inventory, allowing you to focus on growing your business! The fulfilmentcrowd app chooses the best route to the end customer based on the delivery address and storage locations, allowing your orders to reach customers as quickly and efficiently as possible. Grow your TikTok shop and add incremental revenue to your bottom line with fulfilmentcrowd.


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