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Bambino Mio is a globally recognised brand dedicated to providing high-quality reusable baby products, including cloth nappies, accessories, and swimwear.  

Founded with a mission to reduce waste and promote eco-friendly parenting solutions, Bambino Mio has established itself as a leader in the sustainable baby care industry. Consequently, the B Corp certified company is committed to the highest standards of social and environmental performance, transparency, and accountability. 



Bambino Mio’s challenge 

However, Bambino Mio faced significant challenges in efficiently servicing its EU customer base from its UK-based operations, with high costs and logistical complexities of cross-border shipping becoming increasingly burdensome. Additionally, the brand needed a robust platform solution to manage its Amazon Vendor operations alongside its existing direct-to-consumer (DTC) and business-to-business (B2B) channels. 

 Of course, Bambino wanted to overcome these challenges in the most environmentally-friendly and efficient way possible.

Reaching multiple territories effectively 

Bambino Mio turned to fulfilmentcrowd to overcome these challenges. We were tasked with using our advanced logistics expertise to sustainably streamline the brand’s operations and enhancing its service delivery across multiple markets. It was a big task, but one that we were more than up to. 

Bambino Mio launched services from our Born warehouse facilities in the Netherlands in February 2023. The location allowed them to efficiently serve customers across a wide range of European countries, including Austria, Belgium, Bulgaria, the Canary Islands, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and Turkey.  

France and Germany became particularly notable markets for the brand. Servicing of those territories were supported by our value-adding solutions such as over-labelling services provided to meet cross-border compliance. 

In September 2023, Bambino Mio took another significant step by transitioning its UK fulfilment operations from its owned warehouse in Brixworth to fulfilmentcrowd’s Magna Park site. The complex process was managed without any disruption or downtime, ensuring continuity in its operations.  


Enabling efficient multi channel operations

The partnership incorporated comprehensive support for both Bambino Mio’s DTC and B2B operations.  

The implementation of a Shopify-based DTC solution enhanced Bambino Mio’s online sales capabilities, while fulfilmentcrowd’s support for B2B initiatives facilitated the launch of the brand’s products in John Lewis stores nationwide and other major stockists such as Sainsbury’s, Coop,, Digitech, The Washable Nappy Company, and various small independents. In the EU, fulfilmentcrowd facilitated partnerships with DM Drogerie Markt GmbH and Kaufland. 

Supporting Bambino Mio’s sustainability initiatives  

fulfilmentcrowd has also played an important role in supporting Bambino Mio’s impressive environmental efforts. For example, we helped the brand implement more eco-friendly packaging materials to reduce the total environmental impact of its products. We also worked with the brand to optimise packaging processes to reduce excess waste and surplus packaging stock, particularly for B2B orders. 

Bambino Mio also benefited from our unique sharing economy approach to sustainability. Our use of existing warehousing infrastructure helped reduce the brand’s supply chain footprint, while we were also able to closely monitor and manage all the brand’s activity with us, to ensure it always fit within Bambino Mio’s sustainability requirements​. 

A sustainable partnership 

Our partnership with Bambino Mio highlights how collaboration and shared environmental commitments can lead to significant improvements in operational efficiency and sustainability.  

By integrating eco-friendly practices and leveraging advanced logistics solutions, Bambino Mio has enhanced its market presence and reinforced its dedication to making a positive environmental impact.  

To learn more about how our innovative logistics solutions can streamline your operations and support your sustainability goals, explore our comprehensive range of fulfilment services. Discover how we can help your business thrive in today’s competitive market while making a positive environmental impact.