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Do you have a Social Strategy?

by Tanya Wasiuta


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It can be safe to say that if a business does not have a social strategy in place then will your brand be able to compete effectively against your competitors. What if the market you’re entering is saturated, are you able to get yourself noticed if you have a lack of social media presence.


When it comes to implementing your strategy whether you’re a start –up or an existing e-tailer how much emphasise have you created for your initial brand awareness to be built up?
Now given the hype surrounding all the different social channels available to us, it can often be conflicting about what the best channel to use is for your brand and your intended social strategy.

With Facebook, Twitter, Instagram, Linkedin, Pintrest and Google+ at the helm of social media hype, each channel will offer its own advantages and limitations. Most businesses will decide to either take on one social strategy, implement several or quickly abandon when they aren’t delivering the right results, without giving it time and perseverance.
Choosing not to implement any form of social media activity in your marketing communication
strategy could be limiting yourself and the opportunity to create maximum exposure for your brand.

Many businesses will choose their social media strategy more than likely based on the following factors:

Who are my target audience

Where are my target audience most active

What are my objectives?

The importance of being able to communicate to your audience to create that brand awareness, and reinforce brand values, is important if you want your customers to trust you and build that all important loyalty. For any business it’s essential that you get yourself noticed and one way to achieve this is through an integrated marketing strategy.
Understanding what it is you want to say to your audience, becomes the primary foundation to building up your content strategy. Know your objectives, whether you want to achieve more Likes, or drive traffic to your website, know you goals and set out to achieve them.

How will you make yourself stand out from the crowd?

In such a busy environment it’s important for you to stand out from the crowd to get yourself noticed, especially if you’re competing in a highly competitive market, or even if you’re a Niche sometimes you need to add a little creativity to make yourself heard and get yourself noticed.

Marketing Mix

A well balanced marketing mix will provide you with the scope to build a communication platform that will be crucial in connecting with your customers. So if you’re looking to increase your visibility, build relationships then social media marketing cannot be ignored. Taking on a social strategy,and persevering will be key. It takes time to reap the rewards, and will often mean adjusting your strategy, with a few tweaks here and there.

Implementing a social strategy will mean that you can improve your reach, brand awareness and providing you with the basis to grow your networking and build your relationships.
So if you’re looking to generate some buzz about your brand, improve your reach by scheduling your posts throughout the day.


Building your brand awareness will take time, with some brands not seeing results, however like any strategy instant results are not always the case and can often be a case of trial and error. A plan should be a working progress that will involve minor adjustments from time to time and take on a strategic approach to achieving your objectives.

Building your social media presence is an integral part of your whole marketing strategy, whichever channels you opt for you can guarantee that creating awareness of your brand, connecting with your audience offers you a platform to build the initial scope to communicate to your audiences and build those vital customer relationships. You want to make sure that you are hot on the trials of your competitors and that you are potentially maintaining a competitive advantage over your rivals.

by Tanya Wasiuta on 13/08/2015

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