It's All About Food!

It’s about to get a whole lot saucier for our latest client All About Foods as we support them with our in-house integrated and tailored fulfilment service.

Established in 1990, the founder was asked by Nando’s to take their famous PERi-PERi sauces into retail. Not one to say no to a challenge, Phil quickly gathered a team and was soon distributing Nando’s PERi-PERi sauces and marinades all over the UK, quickly becoming the most recognised brand of Peri-Peri sauce and the UK’s Market leading range of marinades.

By 2002, the ‘Original Vegetarian’ brand ‘Cranks’ was added to AAF’s small but growing repertoire,
and it was only a small matter of time before Phil sought the opportunity to get more restaurant brands on their radar, after all ‘Two’s a crowd and Three’s a strategy’.

Having successfully brought to retail Nando’s and Cranks, All About Food soon caught the eye of further restaurant brands who saw the potential of bringing to retail their own brands of sauces and marinades, allowing the opportunity for consumers to be able to purchase products from their much loved restaurant brands. The strategy paid off and by 2007 AAF had added partnerships with Wagamama and Pizza Express respectively.

With the AAF clientele growing, they soon recognised the need to outsource their Fulfilment and we were delighted they chose the support of Exact Abacus after seeking secure, clean and cost effective storage, knowing we could meet their every requirement.

Our dedicated warehouse team manages the stock across AAF’s brand portfolio along with, pick, pack and dispatch, all with our fulfilment technology at the core. Thus, allowing AAF the freedom to concentrate on growing their brand and continue to achieve their manifesto; to ‘identify differentiated, opinion forming non FMCG brands and make them successful…’ in a nutshell putting contemporary, sought after brands on supermarket shelves.

by Tanya Wasiuta on 26/08/2015

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