Cross-border eCommerce is transforming retail. Discover why EU brands should invest in international expansion and how to manage fulfilment, customer expectations, and hidden costs. Speak to an expert today.
Product Features
Workflow Management
Operational Insights
Resource Hub
Our Solution
Global Services
Product Sectors
Resource Hub
About fulfilmentcrowd
Resource Hub
Product Features
fulfilmentcrowd Platform
One global fulfilment platform
Channel Integrations
Out of the box & custom solutions
Product Management
Create, edit & deploy products
Warehouse Management
Driving operational performance
Workflow Management
Order Management
Intelligent & automated workflow
Returns Management
Return resolution & restock
Task Management
Flexible & scalable job scheduling
Purchasing Management
Buying & expedition made simple
Delivery Assured
The answer to bad delivery
Operational Insights
Custom Reporting
The insight to run a better business
Forecasting & Analysis
Smart & integrated prediction
Inventory Planning
The indispensable buying tool
Support & Knowledge Base
Technical & operational support
Carbon Accounting
Collaboration to achieve net zero
Our Solution
How it Works
Setup for success
Business Model
Infinite scale and flex
Product Sectors
Unique capabilities
Warehouse Locations
A global network
Fulfilment Services
Expertise on demand
Global Services
UK Fulfilment
Fast, scalable fulfilment across the UK
EU Fulfilment
Seamless cross-border fulfilment
US Fulfilment
Expand into the US with ease
Shopify Fulfilment
Effortless fulfilment for Shopify brands
Product Sectors
Alcohol & Beverage
Beauty & Cosmetics
Chilled & Ambient Food
Clothing & Footwear
DIY, Pets & Garden
Health & Lifestyle
Homewares & Furnishings
Sport, Leisure & Gym
Tech & Home Electrical
Audio reader
But what really matters to global consumers? What are their expectations, frustrations, and deal-breakers when buying from overseas brands?
We asked 1,000 of online consumers about their international shopping habits, expectations, and biggest turn-offs. The verdict? Cross-border commerce is booming - but only for retailers who get the basics right.
Here’s a taster of what we uncovered…
Let’s just say the global shopping cart is fuller than ever. The majority of respondents have shopped from international brands - and many are doing so regularly. That’s huge potential… if you can deliver on what they expect.
High delivery fees and long wait times? Say goodbye to the sale.
Shoppers told us loud and clear: fulfilment plays a major role in purchase decisions. But here’s the twist - while speed is important, value and clarity are even more so.
Top Tip: International retailers should offer a range of affordable shipping options and be upfront about the costs and why. Don’t bury the fees in the fine print - it’ll cost you conversions.
Cross-border shopping often triggers caution. What builds trust? Think:
Spoiler: One trust-building factor ranked nearly as high as reviews - and it’s often overlooked. Grab the full survey results to find out more.
Many shoppers told us they’d happily return to an international retailer - but only if the returns process doesn’t feel like a test of patience (or their bank account).
Key Insight: Free and simple returns boost loyalty. Complicated, costly ones do the opposite.
Fashion leads the way, but it’s far from the only vertical with global appeal. Our survey breaks down which product types are being bought cross-border - and which ones are growing.
Even frequent cross-border shoppers admit the process isn’t always smooth. Words like “complicated,” “stressful,” and “worrying” came up in our survey responses.
That’s not just a reflection - it’s an opportunity.
Recommendation: Brands that simplify, reassure, and clearly communicate throughout the purchase journey can turn first-time buyers into loyal, global customers.
We’ve wrapped up the full findings from our 2025 Cross-Border Survey into one handy, insight-packed guide.
Inside, you’ll find everything you need to:
Grab the full survey report and get the inside scoop.
Check out our other recommendations just for you!
See allCross-border eCommerce is transforming retail. Discover why EU brands should invest in international expansion and how to manage fulfilment, customer expectations, and hidden costs. Speak to an expert today.
Discover the pros and cons of pre-kitting vs. kitting to order for subscription-based brands. Learn how to optimise your supply chain strategy to boost efficiency and meet customer demands.
Improve returns and improve customer experience with fulfilmentcrowd’s Delivery Assured portal. Automate processes, reduce costs, and protect your brand.