Skip to content

FAQs

Let’s answer your questions

From scaling your brand to acing peak season, find expert tips on all things eCommerce.

Topics

Overview and planning

Showing 1- of 4 results
Peak season in eCommerce refers to periods of significantly increased consumer demand, often aligning with Black Friday, Cyber Monday, Christmas, or other seasonal events. Defining your peak season depends on your industry and historical sales data, but it’s essentially the weeks or months in which your business experiences order surges. For example, health and wellness brands may experience order volume increases in January, in line with consumers’ New Year’s resolutions and lifestyle changes.
Early planning ensures your fulfilment provider can allocate resources, secure warehouse space, and assign labour to handle increased order volumes. This reduces the risks of stockouts, delays, and costly last-minute changes, helping you maintain customer satisfaction and meet sales targets.
Provide as much information on volume projections, product mix, promotional calendars, and expected demand as possible. Historical sales data and growth trends also help your provider prepare resources accordingly. Using forecasting tools can help you anticipate demand by leveraging historical data from your previous peak periods.
Analyse order volumes, shipping delays, stockouts, and returns from your last peak season. Use these insights to adjust forecasts, optimise your inventory levels, and improve your operational workflows with your fulfilment partner. Using the latest tools in your fulfilment platform can help significantly with this, such as demand forecasting and inventory planning software.

Avoiding stockouts

The global retail industry loses an estimated $1.75 trillion annually due to out-of-stock items. Work with your fulfilment provider and leverage inventory planning and demand forecasting tools to nail your stock levels – even during peak.

We’re built for peak

For peak fulfilment that provides​ headspace (not headaches), contact the team today.

Speak to an expert