FAQs

Your eCommerce peak questions: answered

Let's help you ace the eCommerce peak season.

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Overview and planning

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What is considered peak season in eCommerce and how should I define it for my business?

Peak season in eCommerce refers to periods of significantly increased consumer demand, often aligning with Black Friday, Cyber Monday, Christmas, or other seasonal events. Defining your peak season depends on your industry and historical sales data, but it’s essentially the weeks or months in which your business experiences order surges. For example, health and wellness brands may experience order volume increases in January, in line with consumers’ New Year’s resolutions and lifestyle changes.

Why is early planning for peak season fulfilment critical?

Early planning ensures your fulfilment provider can allocate resources, secure warehouse space, and assign labour to handle increased order volumes. This reduces the risks of stockouts, delays, and costly last-minute changes, helping you maintain customer satisfaction and meet sales targets.

What forecasting data should I provide to a fulfilment partner?

Provide as much information on volume projections, product mix, promotional calendars, and expected demand as possible. Historical sales data and growth trends also help your provider prepare resources accordingly. Using forecasting tools can help you anticipate demand by leveraging historical data from your previous peak periods.

How can I use last year’s performance data to prepare for this year’s peak?

Analyse order volumes, shipping delays, stockouts, and returns from your last peak season. Use these insights to adjust forecasts, optimise your inventory levels, and improve your operational workflows with your fulfilment partner. Using the latest tools in your fulfilment platform can help significantly with this, such as demand forecasting and inventory planning software.

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Industry insight

Seasonal demand forecasting: The smart way to drive cross-border eCommerce growth

Expanding internationally? Discover how seasonal demand forecasting and other best practices can drive cross-border eCommerce growth for your business.

14 min read | 25 Aug 2025

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